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Information rules:a strategic guide to the network economy

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”I simply couldn\’t put Information Rules down... a fascinating read ... Shapiro and Varian write clearly enough for an economics novice, with a crisp style that\’s enjoyable to read. The economic principles contained in the book give you new tools to examine your business and purchasing decisions, putting them into sharp focus. If you are serious about understanding the core principles that are driving the information economy ... then you\’ve found the right book.”

-------------Sean Dugan, InfoWorld


”Anyone with a mind to survive in the volatile New Economy would be wise to bust out those highlighters and read this book very carefully ... Information Rules [earns] a place on the bookshelf next to such strategic classics as The Art of War.”

-------------Richard Overton, Business 2.0


”Recommended reading for the serious high-tech player.”

------------Tom Abate, The San Francisco Chronicle


”An excellent book!Through a combination of clear, jargon-free English, and crisp, specific examples drawn from real life, Information Rules shows how economic principles apply in the age of the Internet.”

-----------Andrew S. Grove, Chairman of the Board, Intel Corporation


”Information Rules is the first book to explain network economics, the new economics of our lives. Shapiro and Varian explain all the crazy things that we see happening every day in Silicon Valley and other parts of the world. This book is a must-read for every business person in the new millennium.”

-----------Eric Schmidt, CEO, Novell, Inc.


”Information Rules is that rare book that dispassionately and intelligently considers the Internet and its place within the unfolding history of economics and markets. Authors Shapiro and Varian provide readers with great insight by applying the traditional rules of economics to the emerging information marketplace. Those interested in participating in this new economy will find far greater success if they follow the rules put forth in this book.”

-----------Jeff Bezos, Founder and CEO, Amazon.com



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