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|a9789570837896|b(軟精裝)
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|a20110805d2011 k y0chib50 e
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|atw
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|aa z 000yy
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|a勇往直前|e我如何拯救星巴克|f霍華⋅舒茲(Howard Schultz), 瓊安⋅戈登(Joanne Gordom)著|g譯家瑜, 葉有聲譯
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205 |
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|a初版
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210 |
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|a臺北市|c聯經|d2011.4[民100.4]
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|a415面|c圖|d22公分
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330 |
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|a提要:以地毯式擴張崛起的星巴克,2008年遭受金融風暴、同業競爭等壓力,營運走下坡。舒茲回任執行長力挽狂瀾,轉型成功,並帶領星巴克邁向40週年。
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527 |
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|aOnward|ehow starbucks fought for its life without losing its soul
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|aStarbucks Coffee Company|2lc
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|aCoffee industry|yUnited States|2lc
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|aOrganizational change|yUnited States|2lc
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|a舒茲|b霍華|c(Schultz, Howard)|4著
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|a葉|b有聲|4譯
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|aSchultz, |bHoward
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|aGordon, |bJoanne
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