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|a9789570837896|b(軟精裝)
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|a勇往直前|e我如何拯救星巴克|f霍華⋅舒茲(Howard Schultz), 瓊安⋅戈登(Joanne Gordom)著|g譯家瑜, 葉有聲譯
|
| 205 |
|
|a初版
|
| 210 |
|
|a臺北市|c聯經|d2011.4[民100.4]
|
| 215 |
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|
|a415面|c圖|d22公分
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| 330 |
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|a提要:以地毯式擴張崛起的星巴克,2008年遭受金融風暴、同業競爭等壓力,營運走下坡。舒茲回任執行長力挽狂瀾,轉型成功,並帶領星巴克邁向40週年。
|
| 527 |
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|
|aOnward|ehow starbucks fought for its life without losing its soul
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