Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for fitness equipment has increased across Europe, due to increase in health awareness.
In addition, physical exercise is advised during certain medical treatments. The most commonly used fitness equipment include treadmills, elliptical, stationary bicycles, and weightlifting machines & strength building machines. Increase in prevalence of obesity and rise in health consciousness have majorly boosted the growth of the Europe home fitness products market.
Fitness equipment are widely used for physical fitness, weight management, and improving body stamina & muscular strength. Rise in awareness regarding health & fitness, increase in obese population, government initiatives to promote healthy lifestyle, and inc rease in youth population are the major factors that drive the growth of the Europe home fitness products market. However, counterfeiting and refurbishing of fitness equipment is a key restraining factor of the market. On the contrary, upsurge in youth population, improved lifestyle, and expansion of online channels are anticipated to offer remunerative opportunities for the market players.
The Europe e-commerce fitness products market is segmented by equipment type, which includes cardiovascular training equipment, strength training equipment, and others. The cardiovascular training
segment is further categorized into treadmills, stationary bikes & elliptical, and others, whereas strength training equipment is subsegmented into free weights and others.