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Health and wellness in Malaysia [e-book]

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RISING CONSUMER HEALTH AND WELLNESS AWARENESS CONTINUES TO BOOST SALES
Health and wellness current value sales continue to increase in Malaysia, with recovering consumer confidence supporting demand for both health and wellness packaged foods and beverages. Growth is also being driven by the healthy lifestyle movement, which is currently at a peak in Malaysia as consumers are increasingly exposed to global health trends thanks to the growing penetration of the internet and social media.


GOVERNMENT TAKES WIDE-RANGING MEASURES TO IMPROVE HEALTH OF THE NATION
Malaysia is reportedly the most obese country in Asia, resulting in high prevalence of non-communicable diseases such as hypertension, diabetes, and high cholesterol. In 2019, the government led strong efforts to control the situation and educate local people on the severe consequences of these conditions.


DOMESTIC PLAYERS BENEFIT FROM STRONG BRAND AWARENESS AND REPUTATION FOR QUALITY
With their good reputations and well-known brands, local players remain strongly positioned in both health and wellness packaged food and beverages. The longstanding presence of such players and widespread availability of their products through both traditional and modern retail channels have helped them to achieve strong support from local consumers.


STRONG ONLINE PRESENCE INCREASINGLY KEY TO SUCCESS
Although growing from a small base, internet retailing has become an increasingly important channel for health and wellness players in Malaysia. Given strong mobile and internet penetration in the country, consumers have long been purchasing electronics and other household goods online, with health and wellness packaged food and beverage players now also increasingly embracing this channel.


EXCELLENT GROWTH PROSPECTS IN LIGHT OF HEALTH AND CONVENIENCE TRENDS
As Malaysians become increasingly educated and more knowledgeable about healthy living, they are expected to place a strong emphasis on adopting a healthier diet, thus helping to drive value sales of health and wellness products over the forecast period. However, despite rising consumer confidence, the Malaysian currency is likely to remain weak in the short term, resulting in cautious consumer spending, with health and wellness packaged food set to record slower growth than during the review period.[by Euromonitor International]


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