COVID-19 IMPACT ON BEAUTY AND PERSONAL CARE
In response to COVID-19 China imposed a strict lockdown which resulted in stores being closed and consumers being forced to remain at home. As a result, many areas of beauty and personal care have seen sales growth slow considerably in 2020.

COVID-19 COUNTRY IMPACT
As of 10 May 2020, China has seen around 4,600 deaths due to COVID-19 and 83,000 cases. There was a strict lockdown in Hubei province from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns.

E-COMMERCE A KEY DRIVER OF GROWTH IN BEAUTY AND PERSONAL CARE IN 2019
E-commerce saw exceptional growth within beauty and personal care during the review period in China with it almost doubling its value share to become the largest individual channel, and it continued to gain share in 2019. Shopping festivals on e-commerce platforms, such as 6.

COMPETITIVE LANDSCAPE INTENSIFIES AS DOMESTIC PLAYERS MAKE SIGNIFICANT INROADS
As a booming industry with huge potential, competition within beauty and personal care in China intensified towards the end of the review period with many new players entering from adjacent industries. Besides which, the emergence of domestic brands has also disrupted the competitive landscape.

A YOUNG AND ENGAGED AUDIENCE OFFERS STRONG POTENTIAL FOR THE FUTURE OF BEAUTY AND PERSONAL CARE IN CHINA
The future of beauty and personal care in China looks positive with a growing population and an increasingly engaged audience. The younger generation are being targeted by brand manufacturers with these consumers seen as offering the greatest potential, with key opinion leaders (KOLs), celebrities and livestreaming hosts being signed to help to attract huge audiences.[by Euromonitor International]

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