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Digital commerce in the Philippines [e-book]

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Prospects


Digital commerce continues to record strong performance, performance , supported by young tech-savvy population and driven by online sales through mobile.


Despite local digital connectivity in the Philippines lagging behind other countries, digital commerce continued to record impressive growth in 2019 due to favourable conditions including a stable economy, increasing purchasing power and a growing population of young tech-savvy Filipinos who are increasingly exposed to digital advances and are willing to test them. This trend is gradually dictating the profile of local digital consumers, with Generation Z in particular driving demand for third party foodservice delivery apps and the digital streaming of content including films and music. [by Euromonitor International]


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