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Brand valuation [e-book]:requirements for monetary brand valuation=Evaluation d'une marque: exigences pour l'évaluation monétaire d'une marque

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Foreword


ISO (the International Organization for Standardization) is a worldwide federation of national standards bodies


(ISO member bodies). The work of preparing International Standards is normally carried out through ISO


technical committees. Each member body interested in a subject for which a technical committee has been


established has the right to be represented on that committee. International organizations, governmental and


non-governmental, in liaison with ISO, also take part in the work. ISO collaborates closely with the


International Electrotechnical Commission (IEC) on all matters of electrotechnical standardization.


International Standards are drafted in accordance with the rules given in the ISO/IEC Directives, Part 2.


The main task of technical committees is to prepare International Standards. Draft International Standards


adopted by the technical committees are circulated to the member bodies for voting. Publication as an


International Standard requires approval by at least 75 % of the member bodies casting a vote.


Attention is drawn to the possibility that some of the elements of this document may be the subject of patent


rights. ISO shall not be held responsible for identifying any or all such patent rights.


ISO 10668 was prepared by Project Committee ISO/PC 231, Brand valuation.


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