This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
內容簡介來源:
借閱次數
: 
點閱：114
評分：0
評論：0
引用：0
![Brand valuation [e-book]:requirements for monetary brand valuation=Evaluation d](http://library.tier.org.tw/HyLibMain/upload/webpacpic/3900420204112120348.jpg "Brand valuation [e-book]:requirements for monetary brand valuation=Evaluation d")
![The Balanced scorecard toolkit [Electronic Data]](http://library.tier.org.tw/webpac/images//defaultBook_l01_book.gif "The Balanced scorecard toolkit [Electronic Data]")
![Aerospace additive manufacturing [e-book]:market analysis, trends, and forecasts](http://library.tier.org.tw/HyLibMain/upload/webpacpic/3894320201907050218.jpg "Aerospace additive manufacturing [e-book]:market analysis, trends, and forecasts")
![Global market trends report [e-book]:2019 best Taiwan brands](http://library.tier.org.tw/HyLibMain/upload/webpacpic/3894920202510050227.jpg "Global market trends report [e-book]:2019 best Taiwan brands")
![OECD review of agricultural policies [e-book].2012:Indonesia](http://library.tier.org.tw/HyLibMain/upload/webpacpic/34717978926417901120123922111124.jpg "OECD review of agricultural policies [e-book].2012:Indonesia")