|aBrand evaluation|b[e-book]|eprinciples and fundamentals|dÉvaluation des marques: principes et fondements|fInternational Organization for Standardization.
205
|a1st ed.
210
|aGeneva|cISO|d2019.3.
215
1
|avii, 12 p.|cill., tables
225
12
|aInternational standard|vISO 20671
300
|aConfidential：Single user license only (限申講者使用，請洽圖書館)
300
|aIncludes bibliography.
300
|aType of file：PDF format
300
|aReference number ISO 20671:2019 (E)
510
1
|aÉvaluation des marques|eprincipes et fondements|zfre
606
|aBrand name products|xStandards.|2lc
606
|aBrand name products|xManagement.|2lc
606
|aBrand name products|xValuation|xManagement.|2lc
606
|aIntangible property|xValuation|xManagement.|2lc
680
|aHD69.B7|b.B72
712
02
|aInternational Organization for Standardization (ISO)
801
0
|atw|b台經院|c20190411|gAACR2
856
21
|u/https://library.tier.org.tw/EBOOK(備存)/Brand evaluation_principles and fundamentals ISO 20671-2019_V008245.pdf|xe-book (PDF)|2http
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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