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105年高雄會展產業規劃服務案:結案成果報告書

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本計畫主要目的係協助高雄市推動會展產業發展,並以「厚植行銷軟行力」、「建置全方位服務平台」、「提升高雄會展能量」三大策略進行推動。重要工作與成果重點摘要說明如以下三點:


一、「厚植行銷軟行力」:透過「高雄會展網」、以及「高雄展覽會議通」臉書粉絲專頁之營運,前者觸擊率達20位人/次以上,後者新增粉絲人數5,000人,更透過過外匯展重要年會之參與,有效促進高雄會展活動傳播速度與提高高雄國際會展城市之形象。


二、「建置全方位服務平台」:設置免費諮詢專線,並以單一諮詢窗口方式,派駐兩位院內英語專長人員於機關提供國內外會展主辦單位諮詢與服務。


三、「提升高雄會展能量」:本計畫共協助20場國內外會展主辦單位,提供資源整合、行政溝通、會議資料彙整、年度會展資訊彙整、協助獎補助申請等協助。此外,不定時提供機關行政與研究幕僚協助共計53項次。


The main objective of this project is to provide professional assistances to the Kaohsiung City Government for promoting the M.I.C.E industry locally. Three important strategies including “Reinforcement of the ability of City Marketing & Sales”, “Establishment of all-round M.I.C.E service platform”, and “Elevation of the Power of the Kaohsiung M.I.C.E” were implemented to achieve the project goal. Crucial achievements of the project were highlighted as below:


1. Reinforcement of the ability of City Marketing & Sales
By an efficient operation of the major outward-oriented media including the website of “Taiwan Kaohsiung M.I.C.E” and the Community Page of “Taiwan Kaohsiung M.I.C.E” on Facebook, the city’s reputation and the speed of local Meeting & Exhibition news have been successfully elevated. The website of “Taiwan M.I.C.E-Kaohsiung” achieved more than 200,000 page views, and the Community Page of “Taiwan Kaohsiung M.I.C.E” attracted nearly 5,000 newcomers (fans) during the execution period of this project.


2. Establishment of all-round service platform
The establishment of both toll-free consultation phone no. and one-stop consultation window provide domestic and international M.I.C.E organizers a fluent and efficiency platform for mutual communication. Two staffs from TIER who have the ability of English fluency are also stationed in the project office at the Kaohsiung City Government to assured smooth operation of the Kaohsiung M.I.C.E office.


3. Elevation of the Power of the Kaohsiung M.I.C.E
This project offers assistance such as integrated information of local transportation and accommodation, on-site inspection, and administrative communication between the organizers and  Kaohsiung City Government, etc. for more than 20 M.I.C.E organizers to hold the events in Kaohsiung. Moreover, up to 53 items of research and administrative assistance were also provided for the Economic Development Bureau, Kaohsiung City Government.


內容簡介來源:

壹、計畫推動策略 2


貳、工作項目與執行成果 3


一、厚植行銷軟實力 3


(一)高雄會展網更新及系統維運(A1) 3


(二)社群網站更新及維運(A2) 51


(三)參加海外會展組織國際年會(A3) 65


(四)參加海外國際專業展覽(A4) 87


(五)媒體廣告與製作會展意象品(A5) 112


二、建置全方位服務平臺-提供會展專業服務(B1) 115


三、提升高雄會展能量 120


(一)協助會展主辦單位(C1) 120


(二)擔任高雄會展聯盟秘書處(C2) 139


(三)定期盤點高雄國際會議及展覽(C3) 172


(四)行政幕僚(C4) 181


參、預期成果與實際達成數 183

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