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|aeng
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|aus
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|aThe influence of national culture on customers' cross-buying intentions in Asian banking services|eevidence from Korea and Taiwan|fJung Kee Hong and You-il Lee.
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205 |
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|a1st ed.
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210 |
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|aNew York|cRoutledge|d2014.
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|avi, 189 p.|cill., tables|d24 cm.
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|aIncludes bibliographical references (p. 161-180) and index.
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|aCross-selling financial services|yEast Asia|xCross-cultural studies.|2lc
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|aBanks and banking|xCustomer services|yEast Asia|xCross-cultural studies.|2lc
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|aConsumer behavior|yEast Asia|xCross-cultural studies.|2lc
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|aae-----
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|aHG1616.M3|b.H66
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|aHong, |bJung Kee
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|aLee, |bYou-il
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|atw|b台經院|c20151215|gAACR2
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