The DIY market is much more diverse than a simple definition of core DIY products, and the market, as it exists at the moment, reflects the product offer of the major DIY superstores rather than that of a small edge-of-high-street hardware shop.For that reason we feel that it is necessary to develop our own market size definition and we describe that definition and the calculation we use to estimate our market size later.
We cover the top five economies in detail in the individual country chapters and in this section we add the key data for another 14 European economies.
· We give the Mintel market size estimate
· We provide annual sales data and forecasts for the specialists sector
· And for each country we provide data on participation in the online channel
· In the five major country sections, our consumer research asked shoppers which stores they had bought from and about the tasks they’d carried out and plan to carry out. [by introduction]