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我國對美歐市場出口現況與競爭力再造之研究

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對外貿易向為我國經濟成長的主要動能。基於我國現今出口動能發生減速趨緩的現象,且歐美市場正積極產業政策調整等上述國內外環境變動,本研究計畫擬檢視我國對美國與歐盟15國市場出口現況,並藉由日本、韓國、中國大陸等主要競爭國對美歐市場的出口競爭力消長分析及透過國際經濟與產業發展現況與政策發展,以探討未來美歐進口展望趨勢及我國面臨可能的契機與挑戰。根據本研究成果,研擬我國對美歐市場之總體貿易發展策略及個別利基產品拓銷策略,藉以提升我國對美歐市場出口競爭力,擴大出口引擎動能,促進經濟穩健成長。


美歐再工業化與綠色新政等政策措施,十分重視高新技術應用於新興產業發展。由本研究量化分析結果得知,由美歐進口貿易結構變化發現到美歐市場對於中間財、機械設備等產品有明顯進口需求,這與政策上產業所需互相符合一致。我國出口主要是電子科技產品為重,在面對其他競爭國的競爭,中國大陸近年進口替代程度增加、擁有大量勞動力與勞動成本優勢,使出口產業朝向多樣化,尤以勞動密集度高的產業為重;韓國具有研發與品牌能力、熟悉消費市場型態的產品面與市場面優勢,故在電子零組件與汽車零組件產業表現高度競爭力;日本雖面臨311海嘯衝擊使產業鏈受到破壞,但本身的研發能力、專利獲得、產品品質保證等優勢條件下,目前在機械、汽車零組件等產業仍保有相當出口競爭力。


我國面臨歐美積極推動產業結構轉型與國際區域整合趨勢崛起,應積極推動台商回台投資,以加速我國產業結構優化進程;美歐市場的前瞻性產業未來成長動能驚人,應提早佈局,搶攻出口先機;至於研發與專利技術、品質與品牌等產品條件應跟上國際腳步,以延伸與深化我國製造業價值活動。另外,在拓展美國市場方面,對於機械設備產業,可利用台日搭橋專案,進行產業合作;在拓展歐盟市場上,可鼓勵我國具有中堅企業特質的潛力企業(如工具機),加強與歐盟國家的中堅企業交流,以尋求雙方合作機會。


Foreign Trade is Taiwan's major source of economic growth. Based on Taiwan exports likely to decline and the U.S. and EU speed up its industrial structural adjustment, our research studies the competition between Taiwan and other exporting countries in the U.S. and EU import markets. Through analyzing the changing pattern of export structure and competitiveness among Asian competitors (including Japan, Korea, and China) and observing the U.S. and EU’s future directions for industrial development and economic policy, we aims to design the trade and economic strategy and product market expansion to upgrade the export competitiveness of Taiwan and the steady economic growth.


The U.S. and EU take High-tech applied in the emerging markets seriously. The import growth of intermediate goods and machinery & equipment are matched with industrial needs under Re-Industrialization and Green New Deal. Compared to the export situation of competitors, Taiwan's economy is export-oriented and main export products are electronics. Besides export labor-intensive goods, China have occurred the degree of import substitution in order to have the capacity to diversify export products. Korean electronics industry has come to own a significant share of the world electronics market today. Their companies are now the major DRAM suppliers in the world. They conduct state-of-the-art R&D projects, establish foreign ventures and brand, and understand consumer preferences in foreign markets. Although Japan’s industrial supply chain has seriously damaged due to the 311 earthquake in 2011, Japan’s export competition still has growing strength.


According to all finding of this research, facing the international trend of accelerated economic integration and the industrial structural adjustments in the U.S. and EU markets, we should promote the program of Taiwan businessmen return to Taiwan investment in order to improve domestic industrial structure. Toward optimistically the development of forward-looking industry's future growth, we should overall arrange early to catch export opportunities. Besides, we should raise the levels of R&D, patents, product quality, and brands to deep the value chain in exporting. For example, based on the superiority of the mutual complement of machinery & equipment industry in the U.S. market, Taiwan and Japan can establish a system of specialized units day industry collaboration, to integrate the effective use of each resource, to build a complete industrial cooperation environment. Besides, we can strengthen the cooperation of machining centers for working metal industries between Taiwan and the EU.[轉載自摘要]


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