內容簡介top Manager's Guide to Crisis Management 簡介 Lead your Organization through any business crisisnd emerge stronger than everManager Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization.Covering every aspect of the topicrom defining crisis management and policies to training for and responding to crisest helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including:Planning for and training staff in crisis managementAnticipating and preventing crises before they occurManaging the company online reputationAddressing crises that affect multicultural stakeholdersCreating effective crisis-related messagingKnowing when to bring in a specialistAbout the Briefcase Books series:Briefcase Books, written specifically for today busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:Key Terms: Clear definitions of key terms and conceptsSmart Managing: Tactics and strategies for managing crisesTricks of the Trade: Tips for executing the tactics in the bookMistake Proofing: Practical advice for minimizing the possibility of errorCaution: Warning signs for when things are about to go wrongFor Example: Examples of successful crisis managementTools: Specific planning procedures, tactics, and hands-on techniques
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