MPI Foundation and IMEX sponsor this annual comprehensive survey of global meeting and event professionals, aimed at spotting trends and competitive factors that will shape the global industry in the coming year. FutureWatch2011 provides a compelling snapshot of an industry in transition, as event professionals develop the methods, markets and best practices that will enable them to thrive in a tough economy.
For this year’s FutureWatch, members from 67 MPI chapters and 20 countries took part. Seventy-six percent were from the U.S., 11 percent from Canada, 11 percent from the E.U. and 2 percent from other areas. The findings determined the meeting industry will see unparalleled change in the coming year, that technology will bolster communication, that ROI and strategic meetings management will be vital to your business success, and that new and existing connections with your peers will lead to smarter events.