001 |
|
16080 |
010 |
1
|
|a9780749450854|b(pbk.)
|
100 |
|
|a20110808d2008 k y0engb50 b
|
101 |
0
|
|aeng
|
102 |
|
|agb
|
105 |
|
|aak z 001yy
|
200 |
1
|
|aThe new strategic brand management|ecreating and sustaining brand equity long term|fJean-Noël Kapferer
|
205 |
|
|a4th ed
|
210 |
|
|aLondon|cKogan Page|d2008
|
215 |
1
|
|axv, 560 p|cill., tables|d25 cm
|
320 |
|
|aIncludes bibliographical references and index
|
606 |
|
|2lc|aBrand name products|xManagement
|
680 |
|
|aHD69.B7|bK36
|
700 |
1
|
|aKapferer|bJean-Noël
|
801 |
0
|
|atw|b台經院|c20110808|gAACR2
|
801 |
0
|
|atw|b台經院|c20110808|gAACR2
|